Short domain names or long domain names, which is better?
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| Long vs Short |
When a new site is created, there is always the problem of choosing a domain name. The site address should be easy to remember and sound beautiful.
When choosing a domain name for your project, you can use my experience.
When choosing a name for a site, I prefer short original names. This is especially important for a new project. If the address is short, the user is more likely to be able to remember it.
Domain name, what is it?
A domain name is what a user enters into the browser's address bar to load the desired site. Google.com, apple.com, wikipedia.org are examples of domain names. Domain names are purchased from online registrars. The domain owner pays a certain annual amount for the renewal and maintenance of the domain. The fee depends on which domain you have chosen .com, .net, .org, .info or some other and can range from a few dollars to several hundred dollars. There are indeed cases where addresses are sold for millions of dollars.
What are the Benefits of short Domain Names?
What is a short domain name? Personally, I prefer short domain names, consisting of 3 - 6 characters, in one of the popular zones. It is almost impossible to find a short available domain consisting of keywords in popular zones, they are either occupied or sold on the secondary market and are very expensive. The advantage of short domain names is that they are designed to be memorable for your website visitors. What can be used in short web addresses? Various abbreviations. Domain , consisting of 3 - 8 characters (the shorter, the better, for example: fb.com ), justified in the description, beautifully designed in a graphic logo, in combination with high-quality content will be placed in the favorites not only of the browser, but also in the user's memory . A potential client will be able in the future to easily, from memory, type the address of your site in the address bar of the browser. Search engines keep track of what users enter in the address and search bar. After a while, you will get your unique, memorable, keyword, the exclusive owner of which is only you. You will take the first part of the search engine results for this query. Therefore, short domains are well suited for brand building.
A short domain is convenient when publishing on social networks, in various media, television, radio; printed on business cards, T-shirts, stickers - takes up little space and is easy to remember.
In the event of a site or business being sold, a short domain will increase the value of the sale.
A Person with a Smartphone will prefer a short address.
It's no secret that a significant part of site visitors use smartphones or tablet computers. It is difficult for them to enter a long address in the browser bar, so it is better to use the name fb.com instead of facebook.com . For this reason, large companies tend to acquire a shorter domain, spending a lot of money on it.
Use the shortest possible domain name, this is an advantage. Not many people can afford a short domain - this affects the trust of the audience.
What are the Benefits of long Domain Names?
If you want the domain to consist of keywords, then the length can be 10 or more characters. This is good for search engine optimization, but hard to remember.
The advantage of long domain names is that you can include one or more keywords related to the subject of your site in the site address. For example: keyword(1)keyword(2).com or keyword(2)keyword(1).com . Thus, by swapping the keywords, you are more likely to find a available address. It is possible to include a full description of your trademark in the address. Unlike short domains, the choice of longer unoccupied addresses for the site is much larger. Despite all the arguments about the connection of keywords in a domain name and a place in the search ranking, one thing is clear that by adding keywords to a URL, you give Google, Bing an idea of what your site is about. Websites that contain the keywords they want to rank for still rank high on search engine results pages. Sites with keywords in URLs rank higher on search engine results pages. Although this advantage has been significantly limited in recent years by modern search engine algorithms, the influence of keywords in the domain no longer gives the same SEO effect.
Conclusion: a short domain name is user-oriented and well suited for brand building, a long one is for a search robot.
Tip: Choose a domain that represents the products and services you offer or your brand, and try to keep it as short as possible.
The choice is yours.
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